Custom Shipping Labels, Printed in Bulk
Turn a plain address label into a branded first impression. We print your logo, colors and text onto durable shipping labels — in the sizes, materials and formats your printers and carriers actually use, from 4×6 thermal rolls to sheet and fanfold stacks.
Your logo, on every label
Everything you need to know about custom shipping labels
Custom shipping labels are the address and identification labels that go on every parcel you send, printed with your logo, brand colors, or return details instead of a blank white face. They do the same job as a plain label — carrying the address, barcode, and tracking information a carrier needs — but they turn each package into a branded touchpoint. For online stores, warehouses, third-party logistics teams, and subscription-box brands, that means a more professional unboxing and free advertising on every box that leaves the dock.
Because they are made to order, the right specification depends on how you print, where the package travels, and what it needs to survive. This guide walks through the common label sizes and dimensions, the materials and adhesives that drive durability, the roll, sheet, and fanfold formats that match different printers, how the ordering process runs from artwork to delivery, and how bulk pricing works. If you already know what you need, you can request a custom quote at any point.
A branded label works twice — logistics and marketing
Plain white labels disappear the moment they are applied. A custom shipping label printed with your logo does the same logistics job while putting your brand on every doorstep, mailroom, and fulfillment shelf your package passes through. Whether you are shipping direct-to-consumer orders, restocking retail, or sending subscription boxes, custom labels make your operation look organized and unmistakably yours.
Brand every box
Add your logo, return address, or tagline in full color so your brand travels with the package and greets the customer at the door.
Built to survive transit
Strong permanent adhesive, smudge-resistant print, and waterproof film options keep labels legible through handling, moisture, and cold.
Made to spec
Pick the size, material, adhesive, and format — we match Pantone brand colors and handle bulk runs from hundreds to hundreds of thousands.
From your logo to your loading dock in four steps
Send your artwork
Share your logo (vector preferred), brand colors, and the size, format and quantity you need.
We design & proof
We lay out your label, match your Pantone colors, and send a digital proof for review.
You approve
Confirm the proof and final quantity. Nothing goes to production until you sign off.
We print & ship
Your labels are printed, quality-checked, and shipped to your door on rolls, sheets, or fanfold.
Shipping label sizes: which one do you need?
Label size is driven by what has to fit — an address block, a carrier barcode, and any branding. The 4×6″ label is the industry standard for thermal carrier labels used by USPS, UPS, and FedEx, while smaller sizes suit compact parcels, return labels, and content stickers. Here is how the common sizes compare.
Label height by size (4" wide)
4×6″ is the standard thermal shipping-label size accepted by all major carriers.
Typical labels per roll (4×6)
Typical yields for 4×6″ labels; exact counts vary by supplier, core size, and stack. 1″ cores suit desktop printers; 3″ cores suit industrial printers.
| Size | Best for | Common formats | Notes |
|---|---|---|---|
| 4×6" Popular | Carrier labels, e-commerce parcels | Rolls, fanfold, sheets | Standard thermal shipping size |
| 4×4" | Square parcels, branded address labels | Rolls, sheets | Room for logo plus address |
| 4×3" | Small parcels, product identification | Rolls, sheets | Compact carrier plus address block |
| 3×2" | Return labels, content & SKU labels | Rolls, sheets | Small identifiers and barcodes |
| 2×4" | Address labels, warehouse & bin labels | Rolls, sheets | Classic address-label footprint |
Built to survive the supply chain and keep your brand sharp
Most shipping labels are printed on coated paper facestock with a permanent adhesive that grips corrugated cardboard, poly mailers, and plastic totes. For everyday parcels, direct thermal and thermal transfer paper labels are the workhorses — direct thermal needs no ink and prints straight from the roll, while thermal transfer uses a ribbon for a longer-lasting, more scuff-resistant mark. Where a label faces sun, rain, refrigeration, or rough handling, a waterproof BOPP film facestock keeps the print legible and the label intact.
Adhesive matters as much as the facestock. Permanent adhesive is the default for shipping, freezer-grade adhesive holds on cold or frosty surfaces, and removable adhesive lets you peel a label cleanly from reusable containers. You choose the material, finish, and adhesive that match where your labels actually travel — a lightweight direct-thermal carrier label and a waterproof film label for cold-chain shipments are built very differently.
- Coated paper facestock — the standard for everyday parcels
- Direct thermal — no ink or ribbon, prints straight from the roll
- Thermal transfer — ribbon printing for longer-lasting, scuff-resistant marks
- Waterproof BOPP film — resists moisture, oils, and tearing
- Adhesive choices — permanent, freezer-grade, or removable
- Matte or gloss finish — smudge-resistant and scannable barcodes
Make the label unmistakably yours
Full-color logo printing
Print your logo, return address, or tagline in your exact brand colors, from a single accent to full-color artwork.
Size & shape
Standard 4×6″ and address sizes, plus square, rectangular, and custom die-cut shapes to fit your package.
Material & finish
Choose paper or waterproof film with a matte, gloss, or semi-gloss finish to suit your look and environment.
Adhesive type
Permanent for shipping, freezer-grade for cold chain, or removable for reusable totes and returnable containers.
Format
Rolls for thermal and applicator printers, fanfold stacks, or sheets for desktop and office printers.
Variable data & barcodes
Add sequential numbering, SKUs, QR codes, or barcodes so labels double as tracking and inventory tools.
Label materials and what each one is for
Paper is the economical everyday choice; film is the durable upgrade for demanding shipments. Finishes and adhesives round out the spec. Here are the options we produce most often:
Need an exact match? We print to your Pantone brand colors and can advise on the best material for your printer and shipping conditions.
How to choose the right custom shipping label
The best label comes down to how you print and what the package goes through. Use this quick guide to match the job to the right size, material, and adhesive.
| What you’re shipping | Recommended size | Material | Adhesive |
|---|---|---|---|
| Everyday e-commerce parcels | 4×6" | Direct thermal paper | Permanent |
| Cold or frozen shipments | 4×6" | Thermal / freezer film | Freezer-grade |
| Outdoor or wet exposure | 4×6" | Waterproof BOPP film | Permanent |
| Branded, retail-facing boxes | 4×4" or 4×6" | Gloss or matte paper | Permanent |
| Reusable totes & returnables | 3×2" or 2×4" | Film or paper | Removable |
Not sure which fits your workflow? Tell us your printer and shipping conditions and we’ll recommend a spec with your quote.
One label, many jobs
How custom shipping label pricing works
Custom shipping labels are priced per unit, and the per-label price drops as your quantity climbs. Your final quote depends on four things: label size, material and finish, number of print colors, and total quantity. Larger runs, paper facestock, and simpler artwork bring the unit cost down the most.
Custom shipping label questions, answered
What is the standard shipping label size?
What are custom shipping labels made of?
What’s the difference between direct thermal and thermal transfer?
Do you offer labels in rolls, sheets, and fanfold?
Can you print my logo in full color?
Are waterproof shipping labels available?
Can labels include barcodes or variable data?
Will custom labels work with my thermal printer?
What artwork format do you need?
What’s the typical turnaround time?
Do you ship nationwide?
How do I get a quote?
Ready to put your logo on every label?
Tell us your size, quantity, material, and format — we’ll send back exact pricing, a proof, and a production timeline. Bulk orders welcome.
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